What type of music is right for your restaurant?
As you may have noticed, there has been a live music performance at La Badiane every Wednesday night, starting in September. Hopefully the jazz melodies from our Filipino band has helped diners to enjoy their meals more. So, have you ever considered having a band playing, or a playlist to play while your customers are dining? And how do you decide which type of music is suitable?
Singer Jean Samson and her band from the Philippines performing at La Badiane
Research has found that fast music increases the customer turnaround in restaurants, and slow music increases the individual customer’s spend. This is because loud, fast music increases excitement; meaning customers tend to eat faster. Similarly, slow music makes customers drink slower, eat fewer bites per minute and make them more likely to order that dessert, coffee, etc.
This is a very important criterion that should be the guiding force in determining the music to be played in your restaurant. It does not mean the personality of the staff or owners, but the personality of the restaurant itself. Consider the décor and layout of the restaurant. What is the energy level of the restaurant? What type of personality does your menu have? Picture all of these and any other significant factors in your mind and ask yourself, “What type of music matches this?”
The elegant’s style of La Badiane with romantic setting and pastel colors
TIME OF DAY
The time of day is another important factor to take into account when choosing music for your bar or restaurant. Your lunch crowd might prefer a more toned-down feeling whereas Fridays are fun, exciting, and loud. On weekends you have brunches which may need a more jazz feel and nighttime can fall under throwback songs from the 70s, 80s, and 90s.
La Badiane “rises and shines” in daytime
Being cozy and laid-back at night
PRE-MADE OR PEOPLE’S CHOICE
A dilemma when deciding to have music in your bar or restaurant is allowing your customers to choose or having a pre-selected list of songs ready to go. Always keep in mind that when customers get to choose, not everyone in the establishment will necessarily agree on the music choice. You have to be prepared for a negative response if the wrong song is chosen.
If staff is allowed to pick the music, it’s best to set ground rules. You don’t want music that’s going to offend or annoy your customers. This means no profanity, heavy metal, or rap – unless this fits in with the style of your restaurant, except for the profanity.
All music should be kept at a low level in the background. Your customers want to be friends with your restaurant, not enemies.
Hope these tips are helpful to you. Come to La Badiane on every Wednesday night for live music!
(With reference information from Buzztime).