Restaurant renovation: Pros and cons
In the lifespan of any restaurant, there comes a time when a restaurant renovation is in order. Sometimes it is because time has taken its toll on the building and a restaurant remodeling job is required, and sometimes it is simply time for a change. A renovation job can often reenergize the restaurant and everybody within it.
Signs that you need a renovation
Krispy Kreme’s restaurant renovation in 2011
- Customer comment cards are pointing out flaws in your décor, including lighting, wallpaper and paintwork, art and design work, furniture and fittings, etc. Comments such as “tired” and “dull” are a sign that you may need to get the paint out of the garage
- Your staff and management are pointing out faulty or damaged furniture and/or fittings with increasing regularity
- You haven’t had a refurbishment for years o Online reviews of your restaurant are mentioning your décor in a negative way
- The floors of your restaurant are damaged, old or outdated
The Pros and Cons of having a renovation
The pros of having a renovation done at your restaurant are mostly relevant to the people within the business. For starters, your regular customers – and new ones – will notice instantly that your restaurant has changed and/or has a new, fresh look. This change can motivate your staff, customers and your management team, which in turn will translate to improved service.
Even the likes of McDonald’s and other huge restaurant chains understand and appreciate the power of a refurbishment. They don’t rest on their laurels and become complacent. They keep their operations looking as good as new and it gives a positive message: We’re here to stay and we care about our appearance in the eyes of our customers. Sometimes a renovation can add years to an establishment’s lifespan. For example, if your flooring is damaged and in need of repair, having new flooring put down can ensure that no repair or maintenance work will be required for a long time, saving you a lot of money in the long run.
Fast-food chain McDonald’s always keeps their appearance good as new
A major con of a renovation – particularly for smaller establishments – is that a remodeling or refurbishment job often means shutting down the business for a short amount of time, meaning that you will be losing business. There are also the costs of a renovation job to consider. Even a general paint job will take time and money to do a professional job, and if you outsource the work, these costs will mount up to. You have to be 100% sure that a renovation of your restaurant is necessary before you take the plunge, so take a good look at your finances before you commit.
In the aftermath of a renovation job, you should take the opportunity to update your website with new photos and promote the renovations via your social media channels. This extra push following your refurbishment could give your restaurant a new lease of life as you wow potential customers with your new and improved look.
(With reference information from RMagazine).