How to Define Your Restaurant’s Target Customer (P.1)

When it comes to successfully running a restaurant, one of the most important things to consider isn’t the food, the drinks, the décor, the local or the service… It’s the customers.

If you want to run a successful restaurant, the customers are, without a doubt, one of the most important elements to take into consideration. After all, you rely on the customers for business, and their business brings in revenue; and it is the amount of revenue that you bring in that determines your success.

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Customers dining at La Badiane

So who is your target customer?

Since the customer is such a vital element, one of the most important questions you can ask is this:

“Who am I trying to target?”

Unfortunately, many restaurants try to appeal to everyone, which is a huge mistake. Why? People have all different tastes and interests and the bottom line is that there is simply no way that you are going to be able to appeal to all of them. Trying to appeal to everyone is a plan that won’t bring you success, but rather failure.

If you want to be successful in the restaurant industry, you have to define what demographic you are targeting. How do you define who you target market is? Here are some pointers that will help you define the people you are aiming to target.

Who is most likely to enjoy your establishment?

What type of menu are you serving? What is the atmosphere of your restaurant like? This will help you determine who your target market is.

For example, if you are operating a high-end restaurant that features a gourmet menu and a formal atmosphere, your target market is going to generally be a more affluent demographic. If you serve pub-style fare in a casual atmosphere, a middle-class demographic is the market you are going to want to reach.

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La Badiane’s elegant setting with pastel color scheme

You also want to be happy working in your type of establishment. So try to marry your style with that of your target customer.

Assess your location

The location of your restaurant is an important factor in determining what type of customer you will draw in.

For instance, if your restaurant is located in a shopping mall, you are likely to attract teenagers, families and the elderly. If your restaurant is located on a main street in your town and is surrounded by businesses, you are more likely to draw in professionals and an adult crowd. A restaurant that serves high-end fare in a formal atmosphere likely won’t be very successful if it is located in a shopping mall.

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La Badiane locates at the small alley of Nam Ngu, Hanoi

(See part 2 here).